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In the beginning of 2010 we entrusted the promotion of two official websites (www.enea.pl and www.eko-logiczny.com.pl) with Sunrise System. In our opinion it was a very good decision, as we got a professional AdWords Specialists support and we could relax and watch the growing traffic statistics on our websites.

During the first steps of cooperation with Sunrise System we focused on semantic analysis of our website and selecting optimum keyword phrases. The AdWords Specialists provided assistance in developing an effective advertising strategy, indicating the phrases which will lead to traffic increase on our websites.

During the campaign we were very interested in the Sponsored Links flexibility. We could – with no limit – modify the list of keyword phrases, edit the advertisements content and select different URL addresses. When we started various initiatives in the company and presented them on the websites, we immediately employed AdWords campaign to promote new Enea projects. As was the case with e.g. the company contest for the best M.A. thesis and doctoral dissertation on ecology.

In our opinion the Sponsored Links allow to dynamically manage a promotional campaign on the Internet. Sudden change of the earlier priorities does not require a laborious adjustments and clarification. However, what is worth stressing, very important in the process of creating the AdWords campaign is the help of experienced Specialists, who give their opinion on every initiative, shaping the promotional action in effective and attractive way.

I evaluate the cooperation with Sunrise System as very good. With all the confidence we recommend the company from Poznan to entrepreneurs looking for professional support in creating and realizing optimum promotional strategies on the Web.

Paweł Oboda
The Director of ENEA S.A. Corporate Communications Department