Janusz Bogaczyk, President of the Board of Sunrise System Ltd.
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SEO
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Welcome to the future of advertisingOur Clients often ask me: Why are Sunrise System Clients placed so high in search engines - how do you do that?I answer ironically that these are not any magic tricks. Our Clients are simply the best companies on the market and the Internet search engine only confirms their actual position. The whole secret of SEO services lies in the fact that it is probably the only advertisement that is telling the truth. If our SEO experts, programmers and copywriters makeour Client's websites appear very high in the rankings, which means that the site is truly better than others and it deserves to be higher in the rankings than other sites. Because it is the result that counts, not the intentions! In order to exist as a company placed ahead of all the other companies in the world, where the Internet is the main source of information, it is essential to make the right economic decisions. This appropriate economic decision is the choice of Sunrise System - we take care of the rest. Below we present few words about the most important aspects of our work. Individual approach to each CustomerBefore we present the potential customer with an offer of cooperation, we carefully analyse its website and the webpages of his main competitors.Each offer of cooperation, even the preliminary one, is preceeded by SEO website audit, containing research on the force and potential of the Client's website. The study contains:
Wanting to reach the widest possible scope of receivers, we treat all Clients with the same attention, and we do not divide them according to their financial standing or their advertising budget. All our employees are subject to the same high standard procedures related to the Customer services, regardless of the budget value devoted to positioning.The price for positioning of a given key phrase depends only on its individual difficulty level and the anticipated work consumption related to the positioning of the phrase among the first ten search results. Obviously in case of larger agreements it is possible to include the so-called scale benefits, but this is also connected with the basic criterion, namely the time consumption and related expenditures. Professional SEO services of our CustomersWith the constant improvement of our offer, Sunrise System is the first company in Poland, which offeres three convenient forms of prefinancing the expenditures on SEO services to all our Clients.That is why we have prepared 3 versions of SEO contracts, in which the contract period is always divided into 2 parts:
The first part is the period of providing the service for the symbolic amount of PLN 1 + VAT a month for each phrase, which we will position among the first ten search results. The second part is still the period of payment related solely to the effects, namely for placing the Client's website within the first ten search results, paid according to the price list included in the agreement.
By choosing one of the three above mentioned forms of cooperation, our Client himself/herself chooses the month when he/she wants to begin paying Sunrise Systems the fees for SEO services in the amount according to the pricelist. For the majority of our Clients it truly is the most profitable offer, which aim is to increase the costs for SEO services only after gaining profits from this service, which means only after obtaining durable advertising results. Moreover this proposal is attractive for all those Clients, who are hesitant towards new advertising trends, including the SEO services. This type of Clients are willing to become convinced about the power of the Internet without bearing any initial costs , and with a several months postponement of payment. Advanced work organisationAll activities performed in our company are passed through the Internet Organisation Panel connected with a CRM system, enabling full control and monitoring of all activities realised within the company.This enabled, eliminating oral orders and guidelines for employees and associates - the whole circulation of internal and external affairs will be reflected in our system. The Internet Organisation Panel is fully synchronised with the CRM system, and this means that all activities performed for our Clients have their proper time, place and effect, which is measured and monitored on a regular basis. This has an extremely positive influence on work efficiency and effectiveness, as well as solving problems - without costly stoppages in production and marketing.
The most important thing is that each case related to positioning is always carried out, and no signal from the market will be ignored. With large number of Customers interested in SEO services each, even the slightest matter, concerning Eeg.. the annex relating to the change of positioned key phrases, is accepted, considered and implemented instantly. The only criterion of our activity is the satisfaction of our Customer and providing him/her with positive advertising results.Today we may say that even in case of extremely intensive development of our Customers' portfolio, our consultants always have time to quickly and professionally carry out each task for our Customers. Fully functional remote workThe thorough history of cooperation with each of our customers and the full optical archive of all documents, which is accessible via the Internet from every place of the world, enables a complete mobility and access to information both for the management team, as well as for each employee.The same advanced organisation of work, based on the Internet Organisation Panel, allows for remote employment of many engaged employees. The whole process concerning the personnel, starting from recruitment, through selection, conclusion of the contract and payment of the remuneration after obtaining the anticipated result, may now happen only with the help of the Internet Organisation Panel, without the necessity of personal contact or the need to use the post services.
Currently, apart from the entrusted team of about 25 employees working in the office, few dozens of people work for our Clients all over Poland on various positions.
Safety related to conducting the activityThanks to systematically growing number of regular customers, the company achieves a high dynamics of sale profits, without the necessity to use any external forms of financing. From the beginning of its activity, due to constant positive cash flows, Sunrise System did not take any short-term or long-term bank loans.The dynamics concerning the growth of sale income in 2005 compared to the year 2004 equalled 317,70%, whereas in 2006 compared to 2005 the same dynamics of income equalled as much as 242,05%. Even with such an intensive development of company's activity, in 2006 the strategic planning and cost discipline resulted in gross profitability equalling more than 22%. Sound financial standing, full security and stability related to the conducted activity allow us to constantly improve our SEO offer. After the first year of cooperation with us, each of our Customers is granted favourable discounts for the period of cooperation, manifested mainly Satisfaction of our Customers and durable advertising effects resulting from
Janusz BogaczykPresident of the Board Sunrise System Ltd. |
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